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Steve Patrick Adams
Jul 13, 2022
The State of Mobile Advertising in Canada
Of all the shifting landscapes in marketing, mobile advertising is the most dramatic. For advertisers, it’s the greenest platform with...

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Jul 12, 2022
Why Advertisers Should Care About Premium Publishers
How many times have you been told that you’re judged by the company you keep? When you were younger, it might have been used as a warning...

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Jul 11, 2022
Actionable Insights: How to Make Your Data Mean Something
Actionable insights might just be the holy grail. For marketers, publishers, brands — you name it, and no doubt time, money and many,...

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Jul 10, 2022
The Basics of Getting Ads on the Page
Not a lot of people outside of ad ops can tell you how exactly an ad is served on a webpage, but what if we said that ad serving is kind...

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Jul 9, 2022
What We Can Learn from These Soulful, Hilarious, and Customer-Centric Ad Campaigns
Let’s start this blog post with a statement that’s challenging for leaders in the ad tech ecosystem to digest—consumers find ads...

Steve Patrick Adams
Jul 8, 2022
Shoppable Video: Where eCommerce and Brand Advertising Collide
It’s no big secret that video outperforms static image advertising. Conversion rates soar when you stick some frames together, throw a...

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May 1, 2018
Optimizing Your Ad Campaign with Storytelling
Get our Optimizing Your Ad Campaign with Storytelling workbook when you subscribe to our newsletter to receive weekly updates including...

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Apr 4, 2018
The Secret Life of U.S. Teenagers’ Smartphones
Teenagers in 2017 have never known a life without constant connectivity. But it’s not enough to simply call them digital natives —...

Steve Patrick Adams
Aug 4, 2017
6 Reasons You Should Be Using Interactive Video
nteractive video is not just a flashy gimmick for advertisers to temporarily gush over. It’s going to be a big part of advertising going...


Steve Patrick Adams
Jul 27, 2015
Goodbye Flash… Again: How Is This Still A Thing?
We’ve been talking about getting rid of Flash for years. Unfortunately, that’s all we seemed to be doing. Then at the beginning of [2015]...
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