First-party data has always been the most detailed and reliable, but it’s rarely used to its full potential. A recent survey by...

In our latest eBook, we break down the rise of QR code and how it’s reshaping the advertiser-audience relationship. With its growth in...

We’ve been hearing about the in-housing trend for years and it’s not slowing down any time soon, particularly when it comes to...

In our latest eBook, we break down the advertiser landscape during Coronavirus. What shopping habits looked like before and during the...

With 2019 winding down, it’s time to reflect on the year’s wins and shortcomings, and consider how we can improve in the future—both...

Believe it or not, Christmas is just around the corner. If you’re busy finalizing budgets for the new year, remember that you don’t need...

Learn how to integrate shoppable ads into your next campaign ​ Today’s consumer expects fast, convenient, and relevant offers. Shoppable...

If you’re a digital marketing executive, there’s a good chance that if we weren’t rubbing shoulders at last week’s Programmatic I/O, one...

Thanks to dramatic advances over the past decade, programmatic now accounts for over $59 billion or 85 percent of the digital display...

Thanks to the anytime, anywhere access of online shopping, paired with a proliferation of product choices, it’s getting harder than ever...

By now, every marketer knows that no two consumer journeys are alike: some stretch across weeks or months while others are short and...

very marketer on the planet; every person who’s job is to communicate value, brand messaging and increase sales using the web, dreams of...

More and more companies are making audience engagement a priority. Why the shift? Because research keeps linking engagement with better...

DOESN’T GDPR ONLY APPLY TO EUROPEANS? The new GDPR law applies to any company currently handling personal data from individuals living in...

MILLENNIAL INFLUENCES When Millennials look to buy products, their purchase influences have a strong foundation of reviews; friends and...

WHO ARE THEY? Born between 1982 and 2000, millennials were the first generation to grow up with what we now refer to as our life-blood:...

E-COMMERCE Millennials are not more likely to purchase items online than Generation X. They are, however, more likely to make all forms...

Millennials enjoy experiences more than physical things and those experiences are often new as three quarters of millennial women...

This is a story about brand and ad strategy, about a man who ate 50 oranges a day, and how ignoring a small but fervent group of loyal...

Time is precious. We’re overworked. Over-scheduled. Bombarded with notifications that demand our attention at that exact time — all the...