How to get the most from your first-party data in the new year
First-party data has always been the most detailed and reliable, but it’s rarely used to its full potential. A recent survey by...
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Jenna Wooton
Aug 3, 2022
What marketers should know about the resurgence of the QR code
In our latest eBook, we break down the rise of QR code and how it’s reshaping the advertiser-audience relationship. With its growth in...
Petar Bozinovski
Aug 2, 2022
Why in-housing can be easier and more sustainable than you think
We’ve been hearing about the in-housing trend for years and it’s not slowing down any time soon, particularly when it comes to...
Jenna Wooton
Aug 1, 2022
Marketing in the time of Coronavirus
In our latest eBook, we break down the advertiser landscape during Coronavirus. What shopping habits looked like before and during the...
Christine Carrey
Jul 30, 2022
5 resolutions every digital marketer should make in 2020
With 2019 winding down, it’s time to reflect on the year’s wins and shortcomings, and consider how we can improve in the future—both...
Christine Carrey
Jul 29, 2022
How to maximize your media spend in the new year
Believe it or not, Christmas is just around the corner. If you’re busy finalizing budgets for the new year, remember that you don’t need...
Contobox
Jul 28, 2022
Creative that converts
Learn how to integrate shoppable ads into your next campaign Today’s consumer expects fast, convenient, and relevant offers. Shoppable...
Petar Bozinovski
Jul 27, 2022
Key takeaways from Programmatic I/O and what they mean for digital marketers
If you’re a digital marketing executive, there’s a good chance that if we weren’t rubbing shoulders at last week’s Programmatic I/O, one...
Christine Carrey
Jul 26, 2022
What are the 5 biggest myths about programmatic advertising?
Thanks to dramatic advances over the past decade, programmatic now accounts for over $59 billion or 85 percent of the digital display...
Petar Bozinovski
Jul 25, 2022
Why a better digital experience should be every brand’s top priority
Thanks to the anytime, anywhere access of online shopping, paired with a proliferation of product choices, it’s getting harder than ever...
Christine Carrey
Jul 24, 2022
How to build a digital campaign that caters to every type of shopper
By now, every marketer knows that no two consumer journeys are alike: some stretch across weeks or months while others are short and...
Contobox
Jul 23, 2022
A Simple Infographic for your Attribution Strategy
very marketer on the planet; every person who’s job is to communicate value, brand messaging and increase sales using the web, dreams of...
Contobox
Jul 22, 2022
Audience engagement and attribution: How to find value in your engagement advertising
More and more companies are making audience engagement a priority. Why the shift? Because research keeps linking engagement with better...
Steve Patrick Adams
Jul 21, 2022
Get GDPR Compliant in 5 Steps
DOESN’T GDPR ONLY APPLY TO EUROPEANS? The new GDPR law applies to any company currently handling personal data from individuals living in...
Steve Patrick Adams
Jul 20, 2022
How to Advertise to Millennials: Influencing Purchases and Decision Making
MILLENNIAL INFLUENCES When Millennials look to buy products, their purchase influences have a strong foundation of reviews; friends and...
Steve Patrick Adams
Jul 20, 2022
How to Advertise to Millennials: The Generation Bigger Than The Boomers
WHO ARE THEY? Born between 1982 and 2000, millennials were the first generation to grow up with what we now refer to as our life-blood:...
Steve Patrick Adams
Jul 19, 2022
How to Advertise to Millennials: The Importance of Mobile and e-Commerce
E-COMMERCE Millennials are not more likely to purchase items online than Generation X. They are, however, more likely to make all forms...
Steve Patrick Adams
Jul 17, 2022
How to Advertise to Millennials: Think About Your Experience
Millennials enjoy experiences more than physical things and those experiences are often new as three quarters of millennial women...
Steve Patrick Adams
Jul 16, 2022
50 Oranges a Day – How to Ignore Fans and Lose Millions of Dollars
This is a story about brand and ad strategy, about a man who ate 50 oranges a day, and how ignoring a small but fervent group of loyal...
Contobox
Jul 14, 2022
This Shouldn’t Be News: Engagement Matters
Time is precious. We’re overworked. Over-scheduled. Bombarded with notifications that demand our attention at that exact time — all the...
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