FINANCE
Get more for your money
Finances can be complicated and overwhelming, which is why many financial institutions need to do more than simply show their audience the value of their products and services. First, they need to ensure consumers understand their offering and how it fits into their lifestyle. We’ve helped countless brands differentiate themselves in a way that’s easy to understand, so they see better ROAS.
We make it easy for every financial institution to meet their objectives
Educate your audience about your offerings
Incorporating article hubs or annotated hotspots can help explain complicated offerings, give your audience the opportunity to learn more without clicking through, and help you find out which offerings users are most interested in.
Personalize campaigns to individuals’ needs
People are looking for more personalized offers than ever, and nothing is more personal than finances. A quiz or chatbot will give you the chance to gather detailed information about users, and provide them with the offer that’s most relevant to them.
Help users determine what’s best for them
Give your audience the chance to calculate mortgage payments, savings, or compare offerings. They’ll be more informed and confident in their financial future, which is a surefire way to build trust with your brand.
We’ve built multiple features with financial institutions in mind
We build hundreds of travel campaigns each year, and help brands collect data on each one, so we know what it takes to achieve record-breaking ROAS. Integrate one of these tried-and-tested features into your ads, browse the 30-plus options available in our platform’s marketplace, or work with the Contobox team to develop something completely custom.
Mortgage calculator
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Chatbot
Savings calculator
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Hotspots
Credit card compare
Store Locator
Quiz
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Click-to-Call
Every interaction provides insight into the customer journey
All of our features are built with unique tracking technologies to give you a better picture of your audience, what they’re interested in, and where they are in the purchase cycle. You can leverage these insights to retarget users with relevant ads that reflect every stage of their journey.
RBC Insurance used a chatbot to get to know their audience
Buying insurance can be complicated, which is one reason so many young families and millenials are living without it. To help these groups understand their offerings, RBC built an award-winning campaign that pioneered three first-to-market technologies for the insurance category, which included integrating a chatbot into their display campaign to help users find out what they needed most.
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For maximum scale, they utilized Contobox’s EasyTag technology to dynamically serve the appropriate expandable or non-expandable unit based on the environment. The consumer insights captured by the chatbot were fed directly to our platform, which allowed RBC to quickly prospect, analyze, segment and re-engage audiences with fresh in-market data, and build lookalike models to find new audiences.
42%
Average time spent in the display ad unit.
9.2x
Average time spent in the video ad unit.
24%
CTR based on users who engaged with the Chatbot.
129%
Increase in time on site compared to average visitor.
That’s why the biggest brands come to us when they need results
RBC Insurance used a chatbot to get to know their audience
Buying insurance can be complicated, which is one reason so many young families and millenials are living without it. To help these groups understand their offerings, RBC built an award-winning campaign that pioneered three first-to-market technologies for the insurance category, which included integrating a chatbot into their display campaign to help users find out what they needed most.
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For maximum scale, they utilized Contobox’s EasyTag technology to dynamically serve the appropriate expandable or non-expandable unit based on the environment. The consumer insights captured by the chatbot were fed directly to our platform, which allowed RBC to quickly prospect, analyze, segment and re-engage audiences with fresh in-market data, and build lookalike models to find new audiences.
42%
Average time spent in the display ad unit.
9.2x
Average time spent in the video ad unit.
24%
CTR based on users who engaged with the Chatbot.
129%
Increase in time on site compared to average visitor.
Scotiabank showcased all of their offerings at once
Scotiabank wanted to position their investment advisors as experts who would work with customers to personalize their retirement. They needed to find a way to target the right person with the right solution to build awareness and generate more meetings with advisors, so they partnered with Contobox to build expandable display that showcased all of their offerings at once. The creative was styled like a storybook with informational hotspots that provided users with more information and tracked their engagement.
For the campaign’s second phase, Scotiabank utilized our platform’s machine learning to rank user interest based on the first-party engagement data they collected, then segmented their audience to dynamically retarget them with non-expandable ads highlighting the offering they engaged with.
42%
Average time spent in the display ad unit.
9.2x
Average time spent in the video ad unit.
24%
CTR based on users who engaged with the Chatbot.
129%
Increase in time on site compared to average visitor.
Our platform caters to every industry
Our flexible ad formats, interactive features, deep consumer insights, and advanced retargeting benefit brands in auto, CPG, travel, finance, and more:
